Campus App Rebrand

Overview:

I had to rebrand and suggest usability changes for the out-of-box campus app by Oracle within 3 weeks. In coordination with our senior communicator, we redesigned the goSFU app to meet current mobile app UI trends while satisfying SFU common look and feel.

Role: User experience designer/researcher, visual designer

Screen 1: Login page

Recommended usability changes:

  1. Increased text field and sign in button size for easier thumb contact
  2. Removed unnecessary options and graphics to simplify the login process.

Look:

  1. Adopted the SFU red as the main background
  2. Used Roboto by Google font.
Oracle out-of-box
Proposed design

Screen 2: Main Menu

Recommended usability changes:

  1. Log out option is styled differently from the rest of the menu items
  2. Increased text size and reduced icons for easy readability and scanning
  3. Added a used ID option, this will show the student their 9 digit ID and class enrollment date.

Look:

  1. Redesigned icons using Adobe Illustrator
  2. Background, text and active menu item colour adopted from SFUs web templates.
Oracle out-of-box
Proposed design

Screen 3: Class schedule

Recommended usability changes:

  1. Removed option to view wait listed, dropped, and all schedules. Recommended that these features should be added to the “Course Cart” enrollment feature.
  2. Changed term button text “2013 Spring” to “View previous terms” link as it more descriptive of the action.
  3. Organized the layout by day of the week versus course type.
  4. Added a “more” menu item to the dashboard. This will display all items from the main menu.

Look:

  1. Redesigned icons using adobe illustrator
  2. Background, text and active menu item colour adopted from SFUs web templates.
Oracle out-of-box
Proposed design

Screen 4: View my Grades

Recommended usability changes:

  • Changed term button text “2013 Spring” to “View previous terms” link as it is more descriptive of the action.
Oracle out-of-box
Proposed design

Results:

Some of the proposed design was too ambitious to be implemented within the 3 weeks. We proposed a more straightforward redesign that would only require minimal code restructuring for the developer.

The app was launched with still some outstanding usability improvements to be made.